Susan Zimmerman

Grounded in visual economy and narrative discipline, Susan distills complex technical analysis into structured storylines and graphics that enable senior leaders to evaluate capital alternatives and tradeoffs. She applies geographic information system‑driven market analysis to assess demand, access, and competition, supporting data‑informed facility location decisions. Her work often serves as the connective tissue across clinical, facilities, finance, and external teams, aligning stakeholders around shared priorities and strategic messaging.

In addition to client advisory work, Susan is actively engaged in thought leadership on healthcare capital planning, operational throughput, and facility strategy. She is sought out for her ability to elevate complex technical content into clear, compelling narratives that resonate with senior executives and boards.

Ultimately, Susan’s value lies in helping healthcare leaders see their options clearly — so they can make better, faster, and more confident decisions about the built environments that support care delivery.