Carrie Andrews is an Executive Director at Ankura based in New York. She leads the firm’s marketing department and is responsible for all functional areas of marketing, including brand, public relations and communications, content and thought leadership, digital, events, and operations. Carrie has more than 15 years’ marketing leadership experience for professional services firms and technology companies.
Carrie joined Ankura from Dun & Bradstreet, where she was Vice President, Head of Demand Generation, accountable for end-to-end campaign management, advertising, marketing automation, operations, and events globally. She previously served as Vice President, Head of Corporate Marketing at Sterling, a leading background and identity services provider. Under her leadership, Sterling successfully completed a rebranding, launched new websites localized to each of the regions in which it operates, and implemented a new marketing technology stack.
Prior to that, Carrie was Head of Product Marketing and Partnerships for Bloomberg Vault, a fast-growing product suite of SaaS solutions focused on electronic communications archiving, surveillance, and eDiscovery. She also served as the Americas Marketing Leader for the Forensic & Integrity Services practice at Ernst & Young, and Carrie started her career at PricewaterhouseCoopers, where she held various roles in marketing and communications over her ten-year tenure.