The 2023 holiday shopping season has officially ended, and consumers have packed away their holiday décor to peacefully collect dust until they are summoned again in November.
Let us unpack the holiday sales and traffic results and see how accurate (or not) Ankura’s “2023 Holiday Consumer Sentiment Survey” and “Black Friday Shopping Pulse” observations were.
© Copyright 2024. The views expressed herein are those of the author(s) and not necessarily the views of Ankura Consulting Group, LLC., its management, its subsidiaries, its affiliates, or its other professionals. Ankura is not a law firm and cannot provide legal advice.
