Services
Competitive Intelligence
Transform market signals into strategic advantage
Markets move faster than most organizations can interpret them. Pricing shifts, competitor actions, supplier dynamics, customer behavior, promotional activity, demand changes, and supply constraints can materially affect growth, margin, sourcing, inventory, and commercial strategy.
Competitive intelligence is the disciplined collection, analysis, and application of external market signals to improve business decision-making. It helps organizations understand competitor behavior, pricing movements, customer trends, vendor dynamics, market shifts, demand signals, and supply conditions.
Effective competitive intelligence does more than monitor information. It converts market data into decision support, operational action, and commercial advantage.
Ankura helps organizations build AI-powered competitive intelligence capabilities that combine external market data, enterprise data, analytics, artificial intelligence, and workflows. The result is a more timely, connected, and actionable view of the market so leaders can make faster, more confident commercial decisions.
Offerings
- Pricing and Promotion Intelligence
We help clients improve pricing, promotion, and margin decisions using competitive and market insight. This includes understanding competitor pricing behavior, promotional intensity, market positioning, channel dynamics, and customer response patterns.
- Dynamic Pricing and Promotion Custom Applications
We design and develop custom applications that combine internal transaction, customer, product, and inventory data with external market and competitor signals to recommend optimal prices and promotions. These solutions use advanced analytics and AI to anticipate customer response, improve revenue and margins, and enable timely, governed decisions with appropriate human oversight.
- Spend Engine
We design and develop custom applications that consolidate and enrich transaction-level spend data from multiple systems to provide a trusted view of purchasing activity. The engine compares prices across business units, locations, and portfolio companies and incorporates external market data, indices, industry benchmarks, and should-cost models to identify and prioritize savings opportunities. It then equips sourcing teams with actionable supplier intelligence, negotiation strategies, and RFQ support to help convert identified opportunities into realized savings.
- Sales & Operations Planning Solutions
We design and develop custom applications that use historical performance, current sales activity, market signals, and other demand drivers to generate automated sales forecasts that regularly update as conditions change. The engine translates projected demand into inventory, procurement, production, workforce, and capacity requirements, enabling teams to align operating plans, proactively address potential gaps, and improve service levels while minimizing costs and excess inventory.
- Customer and Market Strategy Support
We help organizations identify customer behavior trends, whitespace opportunities, emerging needs, and commercial actions that support growth. These insights help leaders refine customer strategy, product strategy, channel strategy, and market positioning.
- AI-Powered Market Intelligence
We apply AI-enabled analysis to structured and unstructured external data to surface trends, anomalies, risks, and opportunities. These capabilities help clients identify relevant signals faster and connect them to commercial decisions.
Dynamic Pricing Aligns Rates with Demand, Competitive Prices, Promotions, and Customer Economics to Improve Profitability
A multi-location services company lacked consistent visibility into how pricing, promotions, customer behavior, and market conditions affected profitability across its business. Ankura designed and implemented a dynamic pricing capability that integrated internal cost, customer, and promotional data with external competitive pricing and market intelligence. Predictive models identified demand patterns and quantified the impact of pricing decisions on utilization, customer lifetime value, and profitability. By transforming fragmented pricing data into actionable intelligence, the organization strengthened pricing governance, improved promotion effectiveness, increased margins, and achieved a more effective balance between revenue growth and customer retention.
The Ankura Difference
Ankura helps organizations apply digital and AI capabilities beyond internal operations. We connect enterprise data, external market intelligence, analytics, AI, and workflows so leaders can respond faster to changing conditions and make more confident commercial decisions. Our approach combines business, market, data, technology, and transformation expertise to help clients move from information monitoring to decision support and action. We bring together commercial strategy, data science, AI, operating model design, workflow enablement, and transformation experience to help clients create competitive intelligence capabilities that are practical, scalable, and tied to measurable business value.
Key Contacts
- Meade Monger
Senior Managing Director
Dallas, TX
- Vikas Damodaran
Managing Director
Dallas, TX
- Thijn van der Heijden
Senior Managing Director
Boston, MA
- Kelly Cruise
Senior Associate
Nashville, TN
