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Sports Advisory

Trusted Advisors to the World’s Leading Organizations Across the Sports Sector

As the popularity of many sports continues to grow and a wave of private investment presents a multitude of new commercial opportunities, a dynamic environment has emerged in which clubs, franchises, leagues, investors, sponsors, governing bodies, international federations, and other stakeholders require support from advisors that truly understand the sector.

Ankura’s Sports Advisory professionals appreciate the relationship between sport, business, and society. We Protect, Create, and Recover ValueTM for our clients through:

  • Governance & investigations to reduce reputational risk
  • Forensic accounting & due diligence to recognize value in deals and disputes
  • Geopolitical and infrastructure advisory for major events to manage and mitigate reputational and financial risks
  • Our cross-functional team of experts and advisors brings an extensive level of expertise in risk, compliance, investigations, forensic accounting, construction, infrastructure, and geopolitical advisory – all underpinned by cutting edge technology. 

    We serve as trusted advisors to the world's leading organizations across the sports sector, and our specialists provide the experience and skills necessary to develop well‐defined and executable strategies that protect reputation and assets and maximize performance.


    Governance and Integrity

    Sports and business are increasingly intertwined; however, sport has some way to go to match the governance and compliance structures that exist in the corporate world. These frameworks are not only vital to operate sports with honest competition but are needed to build trust in order to attract sponsorships, media rights and investments into them.

    We serve as trusted advisors to the world's leading organizations across the sports sector, assisting them in reviews of existing integrity risk management programs, providing benchmarking, gap analysis, and restructuring all the way to a full design and delivery of a new integrity program. 

    Investigations and Disputes

    When a crisis emerges, our multidisciplinary team of experts has extensive experience in assisting global sporting organizations in delivering tailored investigations on areas that include, bribery & corruption, financial fair play, behavioral misconduct matters and financial improprieties. We have worked on investigations across every geographic region and provided expert support in proceedings before the Court of Arbitration for Sports.

    Major Events

    We assist global sporting federations, host cities and countries in navigating the political, governance and reputational risks that form part of the life cycle of running major events, from ensuring a fair and transparent bidding process to managing and hosting the actual event.

    Geopolitical Risk Analysis

    Our team of former ambassadors, trade negotiators and senior diplomats frequently assist sporting organizations and hosts of major events to navigate the complex political, economic, and regulatory environments where sport and politics intersect. 

    Capital Projects Advisory

    Ankura has extensive experience with capital projects, including in the sports sector. We act as a trusted advisor to the project sponsor/owner/Club throughout the project lifecycle from delivery body establishment and capability building, development of procurement and delivery strategy, through construction and transition into service. We can also ensure integrity, human rights and social risks are managed on the project and in the supply chain. For ongoing projects, we provide independent review and assurance and, if required, programme turnaround and dispute resolution.

    Transactions and Valuations

    We advise clients on equity investments into sports and other mergers and acquisitions activity, working across the complete transactions lifecycle from transaction strategy to planning, diligence and execution. We have assisted investors with the identification of sports assets as targets and our valuation experts have extensive experience of valuing sporting assets including clubs and media rights.

    Intelligence and Due Diligence

    We have extensive experience of conducting enhanced due diligence investigations into organizations and individuals worldwide. We assist investors in de-risking deals at all stages of the investment process, from pre-transactional due diligence to disputes support and asset tracing. We also support organizations in identifying external threats to their brand and reputation.


    Data, privacy, and security are constant concerns in today’s cyber threat environment with sports organizations particularly at risk due to the categories of personal data they hold on participants and supporters, their public brand and reputation, or their hosting of major events and tournaments. Our global team of cybersecurity practitioners includes leaders with extensive experience as members of the intelligence community, law enforcement personnel and federal agents, digital forensic specialists, and founders of pioneering cyber technology firms. We have handled some of the largest and most sensitive cybersecurity incidents and regularly advise leading organizations on their data privacy policies.

    Digital Forensics and e-Discovery

    Ankura's team of legal professionals, forensics experts, data scientists, and software developers deliver responsive, intelligent, defensible, and cost-efficient e-Discovery solutions. Our team combines expertise in computer forensics, advanced analytics, as well data hosting, processing, and production to tackle your most complex discovery challenges across investigations and disputes.

    Data Analytics

    Today, data is everywhere and continuing to increase at a remarkable rate. Our experts assist organizations to sift through the massive volumes of information to pinpoint trends, understand their customers and stakeholders, streamline operations, predict performance, assess risk and develop competitive advantage.

    Our Latest Thinking

    Expert Evidence – International Federation

    Acted as an expert for a major international federation in proceedings before the Court of Arbitration for Sport. Evidence focused on an investigation into alleged corruption, improper accounting and conflicts of interest for a senior elected official.

    The Ankura Difference

    We assist sporting bodies, hosts, and organizers of major events globally to reduce, manage, and mitigate political, reputational, and financial risks driven by increasing societal expectations and a drive to professionalize sport in the wake of external investment. Our Sports Advisory professionals have extensive first-hand experience of the issues facing sport and have supported the world’s leading organizations across the sports with transactions, infrastructure projects, major investigations, and transformational changes to governance and integrity frameworks

    Let’s Connect

    We solve problems by operating as one firm to deliver for our clients. Where others advise, we solve. Where others consult, we partner.

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